Sony decided to buy Eenadu TV channels (bouquet of 11 channel) at the cost of $500-600 million.Multi siren media which runs Sony Television in India.MSM runs six channels, Sony TV, SAB TV, Set Max, Sony Pix, AXN and Animax, and has a 15 per cent market share in the Hindi general entertainment space.when Sony is not doing great deal bought Sri Adhikari Brother (SABTV) in second line to general entertainment to compete with Star one and has been huge success.
Sony’s competitors STAR India and Zee Entertainment have a strong presence in the regional general entertainment space. STAR has STAR Vijay, STAR Pariah, STAR Balsa and Asianet. Zee, on its part, has eight regional channels.In order to enhance regional share Sony seems to set the deal with Ramoji Rao.The deal will give Sony a national platform to compete with Zee,Star.
Business standard
Sony’s competitors STAR India and Zee Entertainment have a strong presence in the regional general entertainment space. STAR has STAR Vijay, STAR Pariah, STAR Balsa and Asianet. Zee, on its part, has eight regional channels.In order to enhance regional share Sony seems to set the deal with Ramoji Rao.The deal will give Sony a national platform to compete with Zee,Star.
Business standard
| Company | Investment | Deal size |
| TimeWarner | NDTV Imagine | 126.5 |
| Disney | UTV Software | 220 approx |
| News Corp | ABP and Asianet | NA |
| Bloomberg | UTV news channel | NA |
| Standard Chartered IL&FS Asia Fund | DEN Networks Ltd | 400.58 |
| Oman Investment Fund, 3i Group Plc | NEO Sports Broadcast Pvt Ltd | 51.6 |
| Temasek, New Vernon, Kotak, New Silk Route | 9X media | 150 |
| Nimesh Kampani | Ushodaya Enterprises | 578 |
| Source: VC Edge & industry sources (figures in $ million) | ||
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